Instagram stands out as a powerful platform for individuals and businesses that are eager to connect and engage with their potential customers. But despite the impressive statistics, various marketers find themselves struggling with lower-than-expected engagement rates on their posts.
What is Instagram Engagement?
Instagram engagement refers to numerous actions and interactions that users have with your content on Instagram. It includes interactions like saves, likes, shares, direct messages, brand mentions, comments, and more. If you are at the receiving end of good engagement, it means your content is resonating with the audience that follows you. As a result, it helps boost your brand’s visibility and fosters your overall growth.
Engagement also holds importance on how the Instagram algorithms rank your content. If you have a good post with engagement, it means it is worth sharing with other people who have been engaging with similar posts.
How to Increase Engagement on Instagram Profile?
Here are some easy tips and tricks to improve and increase Instagram engagement on your profile.
Engage with your Audience
To increase your Instagram engagement, you actually need to engage with the audience that follows you as well as your potential followers. Start with interacting with them. Social media is not a one-way street and if you want to build an engaged audience, you need to acknowledge your followers.
Start conversations with the people who follow you by interacting with them through comments, posts, stories, polls, and other mediums. Asking questions, responding to comments as well as replying to their replies to your stories are a few ways to engage with the audience that follows you. Even the best SMM panels highlight the importance of engaging with the audience through these interactions.
Use IG Stories to Your Benefit
This social media platform offers numerous stickers that make it easy for you to drive engagement through stories. Every time someone engages with those stickers, it adds to your engagement. You can use them to conduct quizzes, and polls, or get your followers to ask questions.
Conducting Live stories is another way to use IG stories to your benefit. Whatever post you update, mention it on the stories so that your followers see it.
Promote Across Multiple Networks
To increase engagement on your Instagram profile, move beyond just Instagram and try to promote your business or posts on multiple networks. For instance, you can choose platforms such as Facebook, Twitter, or even YouTube to do what is needed and can take the help of the any cheapest SMM panel service for the same.
The audience on your other social media profiles may not be the same as the audience on your Instagram account. Don’t be afraid to sprinkle cross-network promotional posts to encourage more followers.
Utilize Instagram Ads
When Facebook added Instagram to its Ads manager, new targeting possibilities made their way. You can boost a post or promote your account to your benefit. However, it is vital to be more nuanced and strategic about the same. You can make the most of customization by using retargeting and custom audiences. Custom audiences can come from many sources, such as newsletter lists, people who have visited your store, people who have purchased from your website, or engaged with your accounts.
From here, you can find even more people similar to any audience using the lookalike audience feature. Getting acquainted with Instagram ad options puts you ahead of your competitors.
Create More Short-Form Video Content
Short-form video is considered the most engaging type of in-feed social content. It means your Instagram content strategy requires you to change direction, and the focus should shift from long to short-form videos.
Make reels your best friend to boost your Instagram engagement. Create reels based on current trends and music. You can also be more creative and opt for behind-the-scenes processes, how-to tips, and others.
Choose the Best Time to Post Content
Dive into Instagram analytics to find the best time to post your content. As per the rule of thumb, you should post when most of your followers are online and engaging on the app. Even with the best photo or wittiest captions, you won’t be able to gain traction if you don’t post everything at the right time.
It is vital to mention that specific timing may be different for your account. Instagram business accounts offer analytics that tell you when your followers are the most active. You can use this information to schedule your posts and free up your time to engage with comments. Some SMM panels offer features that automatically schedule your posts at the optimal time. It ensures your IG posts go out at a time when you receive the most engagement.
Takeaway
The above-listed tips and tricks work best to increase engagement on your Instagram profile. If you haven’t tried them earlier, now is the right time to experiment.
